How RoadCraft Conversions Doubled Enquiries With Better Visibility

The motorhome and campervan conversion market is booming. More people than ever are chasing the “vanlife” dream — but with increased demand comes increased competition.

RoadCraft Conversions, a Yorkshire-based business specialising in bespoke motorhome interiors, had the skills, craftsmanship, and glowing reviews. What they lacked was visibility. Their website was dated, social posts were sporadic, and outside of trade shows, enquiries were inconsistent.

They needed a marketing system that would showcase their craft and generate a steady flow of leads.

The Challenges

• Inconsistent enquiries: The business relied heavily on shows and word-of-mouth.

• Weak online presence: Their work wasn’t being showcased where potential customers were looking.

• Sales bottleneck: Even when enquiries came in, they weren’t being nurtured effectively.

The SEEP Approach

We built a strategy focused on visibility, storytelling, and lead nurturing.

• Video campaigns: Professionally scripted and edited before-and-after videos, showing the transformation of ordinary vans into dream homes on wheels.

• Social media management: Regular posts across LinkedIn, Facebook, and Instagram — showcasing customer stories, craft highlights, and design inspiration.

• Email nurturing sequences: For prospects who enquired but weren’t ready to commit, we created automated email journeys with design tips, testimonials, and limited-time offers.

• Website refresh: Simple updates to highlight conversions and improve enquiry forms.

The Results

In two months:

• Enquiries doubled, feeding the sales team with regular opportunities

• Social engagement grew by 70%, with videos shared widely by the vanlife community

• The sales team began receiving pre-qualified leads every week

Founder Tom said:

“We used to wait for the phone to ring. Now we have a system that delivers steady enquiries. It’s transformed our pipeline and allowed us to plan ahead with confidence.”

The Lesson

For conversion companies, craft alone isn’t enough. Customers need to see the journey, the story, and the proof. By combining storytelling with consistent marketing, RoadCraft Conversions turned passion into pipeline — and curiosity into customers.