How Green Horizons Leisure Park Attracted New Buyers and Members

Leisure parks face a unique challenge. They need to attract two audiences: new holiday home buyers and seasonal visitors. Balancing both requires clear positioning, consistent visibility, and trust-building campaigns.

Green Horizons Leisure Park in Devon wanted to stand out from larger, better-funded competitors. Their park offered incredible facilities, but their brand wasn’t getting the attention it deserved. Enquiries for holiday homes were low, and memberships weren’t growing fast enough.

They came to SEEP looking for a strategy to elevate their brand, attract buyers, and boost memberships.

The Challenges

• Low brand awareness: Competing against bigger players with bigger budgets.

• Weak lead generation: Few enquiries for holiday homes.

• Inconsistent messaging: Marketing felt scattered, without a clear customer journey.

The SEEP Approach

We crafted a campaign that positioned Green Horizons as more than a park — a destination.

• Story-led content: Customer experience blogs and social campaigns showing the lifestyle of park members.

• Press & PR push: Coverage in local lifestyle magazines and regional papers, telling stories about the park’s unique features.

• Targeted digital ads: Facebook and Google campaigns driving traffic to a dedicated landing page for holiday home enquiries.

• Email & lead nurturing: Automated follow-ups turning initial enquiries into conversations with the sales team.

The Results

Within six months:

• 38% uplift in holiday home enquiries

• 200+ new memberships sold

• A stronger online presence with regular mentions in local press and lifestyle media

Marketing Manager Lisa reflected:

“Seep helped us reposition Green Horizons. We’re no longer just a leisure park — we’re seen as a lifestyle choice. Leads are coming in consistently, and our sales team has never been busier.”

The Lesson

For leisure parks, marketing is about more than facilities — it’s about stories, trust, and visibility. By showcasing lifestyle, building credibility, and creating a structured lead funnel, Green Horizons went from chasing customers to attracting them.