How MeadowStay Campsite Boosted Year-Round Bookings With Smart Marketing

For many campsites, peak season bookings are rarely a problem. Families flock in the summer months, pitches fill quickly, and demand is high. The real challenge comes in the quieter months, when occupancy dips and revenue slows.

That was exactly the situation facing MeadowStay Campsite, a family-run site nestled in the Lake District. While July and August always looked healthy, the rest of the year was a struggle. Despite offering a great location and friendly service, their visibility was limited — relying mainly on word-of-mouth and a few outdated listings on booking websites.

They needed a way to turn seasonal interest into year-round demand.

The Challenges

• Low off-peak occupancy: Spring and autumn bookings were patchy, leaving empty pitches and reduced income.

• Limited online presence: Their website was basic, social media infrequent, and they had no email marketing strategy.

• Reliance on peak season: Financial security rested heavily on a short window of high demand.

The SEEP Approach

At SEEP Marketing, we believe in steady, consistent visibility that seeps into the right places. For MeadowStay, we built a system designed to attract, engage, and convert customers even outside peak season.

Our strategy included:

• Content marketing: A series of seasonal blog posts (“Top 5 Things to Do in the Lakes This Autumn”) that doubled as newsletters.

• Social media advertising: Targeted campaigns highlighting weekend getaways, dog-friendly stays, and early bird discounts.

• Email marketing: A monthly newsletter to build a loyal subscriber base and promote offers.

• Landing page optimisation: Creating a simple, mobile-friendly booking page that reduced friction for customers.

The Results

Within just three months:

• 46% increase in off-peak bookings

• A growing email list of 1,200+ subscribers

• More engagement on social media, with posts being shared by local tourism pages

Owner Sarah put it best:

“We’ve gone from worrying about empty pitches in April to being fully booked before Easter. It feels like we finally have control over our bookings, not the other way around.”