How Magtec Powered Growth With Strategic Marketing

Magtec is the UK’s leading developer of electric vehicle drive systems, supplying solutions for buses, trucks, and specialist vehicles. With sustainability at the core of their mission, Magtec has long been recognised as a pioneer in electrification. But while their engineering was world-class, their marketing wasn’t reaching the same heights.

The Challenges

Magtec faced three common but critical challenges:

• Limited visibility outside industry circles: Their technology was known within government and niche sectors but less visible to new commercial clients and international markets.

• Complex messaging: Technical achievements didn’t always translate into clear customer benefits.

• Missed opportunities for lead generation: Despite huge market interest in EVs, inbound enquiries weren’t consistent.

In short, Magtec had the expertise and innovation but needed a strategy to tell their story, attract leads, and convert interest into contracts.

The SEEP Approach

SEEP Marketing stepped in to help Magtec amplify its voice in the rapidly expanding EV market. The goal was simple: make Magtec’s innovations as visible as they were valuable.

We focused on four key areas:

1. Content Strategy: We created blogs, whitepapers, and thought-leadership articles that positioned Magtec not just as an engineering company, but as a sustainability partner. These pieces translated complex tech into tangible benefits for fleet operators, councils, and OEMs.

2. LinkedIn Visibility: Consistent posts highlighting project milestones, client partnerships, and industry insights boosted engagement. We showcased not just products, but Magtec’s role in driving the UK’s green transport revolution.

3. Lead Generation: We built prospect lists targeting transport operators, local authorities, and fleet decision-makers. This database fed into LinkedIn campaigns and tailored email outreach.

4. Press & PR: By pitching Magtec’s stories to industry press and sustainability publications, we secured features that extended credibility far beyond their existing networks.

The Results

Within six months of rolling out this strategy, Magtec saw measurable change:

• 50% increase in inbound enquiries, many from fleet operators exploring EV adoption

• Three new international leads generated through LinkedIn outreach

• Consistent press coverage in both transport and sustainability publications

• A growing reputation as not just a technology supplier but a thought leader in clean mobility

Commercial Director Andrew noted:

“We’ve always believed in our technology, but Seep helped us tell the story in a way customers understood. Now, instead of chasing opportunities, they’re coming to us.”

The Lesson

In high-tech industries like EV, innovation alone isn’t enough. The winners are those who combine world-class engineering with clear, compelling communication.

For Magtec, Seep turned technical expertise into market visibility, conversations into contracts, and innovation into growth.