How Doctor Air Brake Opened New Doors With Strategic Marketing

Doctor Air Brake, a specialist in HGV driver training and compliance, had built a solid reputation through years of hands-on expertise. But as competition increased, they needed more than word-of-mouth to keep their pipeline full.

The Challenges

• Reliance on referrals: Most leads came from repeat clients or recommendations, limiting growth.

• Minimal online marketing: Their website was dated, with little content to attract new enquiries.

• Sales bottlenecks: Enquiries often stalled because of inconsistent follow-up.

The SEEP Approach

We designed a campaign to unlock new opportunities and give Doctor Air Brake a stronger voice in the market.

• Content creation: Blogs and LinkedIn posts covering HGV regulations, training tips, and compliance updates — positioning them as industry experts.

• Targeted ads: Paid LinkedIn and Facebook campaigns aimed at fleet managers and logistics firms.

• Email nurturing: Automated follow-ups that kept prospects engaged and answered common questions.

• Sales coaching: Aligning the sales team with marketing activity, improving lead response and follow-up.

The Results

After three months:

• Enquiries rose by 60% with a higher quality of leads

• Multiple new contracts secured with national logistics operators

• Sales pipeline became predictable, supported by steady inbound activity

Managing Director Jeff commented:

“Seep helped us open doors we didn’t even know were there. Leads don’t just trickle in now — they come through consistently, and we have the tools to convert them.”

The Lesson

For specialist service providers like Doctor Air Brake, credibility is everything. But credibility only works if people see it. Marketing gave them visibility, trust, and — most importantly — growth.